“Let me tell you a secret that the product management industry is hiding from you, or maybe not saying it out loud — we don’t care ‘too’ much about the hard skills. And what hard skills? Writing a PRD? Doing user interviews? Understanding UX? Knowing business and tech?”
“By following the three pillars of Run Less Software – choosing boring technology, outsourcing Undifferentiated Heavy Lifting, and create enduring competitive advantage, we can move fast, solve real customer problems, and stay focused on the things that really matter to customers, while bringing reward and revenue to those of us building software. Get it right, and you’ll be best placed to defend yourself in any battles on the horizon.”
Kate note: This article is a bit different, in an awesome way.
“Talking computers. Conversational machines. “Smart” phones with virtual assistants. How did we get here? Where is all this heading?”
I think there’s something between MVP and perfected release… the Minimum Beautiful Product perhaps. An MVP that you’ve taken an extra few hours to polish so you make a good first impression to your customers or leads.
Whether you’re marketing a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn 42 tricks to make your price seem lower.
“We obsess about problem prioritisation and problem definition. I mean obsess. I drive our people crazy sometimes interrogating whether we really truly deeply understand the problem we’re attempting to solve. It is highly encouraged for our PMs to openly share and debate early definitions of the problems we’re defining.”
“Poorly-formed rendezvous plans cause downstream pickup problems… consisting of inaccurate locations, ambiguous information and inefficient routes which cause confusion. Ancillary communication and additional physical effort is required from Riders and Drivers to recover, which leads to frustration and wasted time…”
“the crux of interviewing your target audience in person, or by phone: you’ll uncover that you don’t know what you don’t know.”
Here’s a comic describing the raw and beautiful design brainstorming process at IDEO.
“Whether it is a signup flow, a multi-view stepper, or a monotonous data entry interface, forms are one of the most important components of digital product design. This article focuses on the common dos and don’ts of form design. Keep in mind that these are general guideline and there are exceptions to every rule.”
“First impressions count. A good first time experience for a new user establishes a foundation for future engagement, while a bad one can mean product abandonment.”