users: packaging distributor sales reps
problem: external distributor sales reps have multiple vendors to choose packaging products to sell from, and the product sales information available to them is widespread, outdated and hard-to-locate when they need it
goal: arm external sales reps with easily accessible content to ultimately sell more product more often, increase sales of featured products bottom-line revenue
sales rep outcomes:
access high-quality bite-sized product sales content (statistics, value propositions, products-in-action clips, brochures and ordering information)
recommend product solutions based on solving key customer problems
learn about related products with similar applications, materials
send featured product information to customers
product features:
responsive brand, product and solution pillar content pages
related product recommendations based on attribute assignment and matching
business-focused product content management system with global capabilities
product and brand-level PDF document hosting
lessons learned:
it’s better to invalidate risky ideas with user tests early before building anything
focus on improving low- to mid-level performing user behavior before turning focus on high performers
it’s worth it to spend extra time and effort curating bite-sized/right-sized content